William Allen

Head of International Growth at Applicaa

Speaker

William Allen is Head of International Growth at Applicaa. He works with Heads, Bursars and admissions teams who lose hours every week to manual data entry, paper forms and disconnected systems, all while parents expect a smooth, consumer grade experience.

Applicaa’s flagship platform, Admissions+, is trusted by some of the UK’s most prestigious institutions to strip away that administrative burden. It writes data directly to a school's MIS, and allows families to sign, upload documents and pay online through a branded, mobile friendly portal. With real time pipeline dashboards, predictive forecasting and governor ready reporting, school leaders gain complete clarity over their enrolments.

Now enhanced with Ava, a practical AI assistant sitting directly on top of the platform, Admissions+ helps teams respond faster, nurture prospective families with automated reminders and personalise the recruitment journey without adding to staff workload.

In his session, William walks through the enquiry to entry journey, highlighting where time and prospective families are lost at each stage, and how smart automation turns more enquiries into enrolments. Attendees will leave with a practical checklist to audit their own admissions process immediately upon returning to school.