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GESS Dubai
10 - 12 November 2026
Dubai World Trade Centre, Sheikh Saeed Halls 1, 2 & 3

Antony Wambua
Founder & COO at Applicaa
Speaker

Profile

Antony Wambua is the Co-Founder and Chief Operations Officer at Applicaa, where he plays a pivotal role in shaping the company's Admissions, Marketing, CRM and Bursary platform. Working closely with product and engineering teams, Antony helps transform customer insights into innovative solutions that enable schools to streamline admissions, improve engagement and increase enrolment outcomes.

Since co founding Applicaa, Antony has been instrumental in the evolution of the platform from the first version of Admissions+ into a comprehensive end to end solution used by independent and international schools worldwide. His focus is on delivering practical AI powered capabilities that help admissions teams respond faster, nurture prospective families more effectively and convert more enquiries into enrolments without increasing administrative workload.

Passionate about solving complex challenges through intuitive technology, Antony is driven by the opportunity to make a meaningful impact on schools and the families they serve. He is particularly excited by the role AI is playing in transforming admissions, helping schools unlock the full potential of their existing pipeline while creating more personalised, efficient enrolment experiences.

Agenda Sessions

  • AI Admissions: The Enrolments You're Already Losing, and How to Win Them Back

    2:10pm