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Sam Sale

Vice President of International and Partner Marketing


Sam Sale is a visionary educational leader with an impressive track record of over 10 years at PowerSchool, a globally recognized education technology powerhouse. In his role as Vice President of International and Partner Marketing, Sam drives international marketing strategies and nurtures strategic global partnerships that resonate in the ever-evolving education landscape. Sam's journey through PowerSchool has been marked by successive leadership roles within customer service, solution engineering, and product marketing teams. These unique experiences positioned him to collaboratively shape company strategy and inform product development by leveraging insights gained from close interactions with educators. Before joining PowerSchool, Sam dedicated over 6 years to teaching, spanning across South Korea and the United States.

Notably, he made significant contributions within various public schools in Virginia and even participated in Duke University's Talent Identification Program. This diverse experience underscores his deep connection to the education industry. Rooted in his international background and equipped with a consistent history of driving transformative initiatives, Sam is a dynamic marketer dedicated to shaping the future of personalized education. Through his leadership, Sam continues to be a driving force, shaping the landscape of education with innovation and insight that aims to meet the evolving needs of students around the world.


31 October, 2023 | 10:55 to 11:40
Framework for the Future: How Advancements in Security, Data Accessibility, and Artificial Intelligence are Transforming Personalized Education and Workforce Readiness

The session explores the role of technology in education and workforce preparedness. Guided by moderator Sam Sale, panellists include Waseem Eid, EdTech pioneer from PowerSchool, Joseph Nettikaden from Esol Education and Romy Backus from American School of Dubai, and Mohamed Alaaeldin Mostafa from Amazon Web Services. The dialogue will explore AI's role in student success, the transformative impact of data in shaping educational trajectories, and the significant importance of security. Key points include: -The significance of security measures in global EdTech ecosystems (K-12 EdTech Secure by Design pledge) -Investing in cybersecurity to protect customers (1 billion cyber-attacks -PowerSchool) -Maintaining data protection high standards (AWS) -Data accessibility and efficient use of data for assessing student performance -Personalized education and teacher efficiency.