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Hannah Hall

Head of Marketing and Communications

Hannah Hall

Hannah Hall is a recognised pioneer in school social media enhancement and a marketing and events expert within education. Winner of the 2023 Stevie Awards MENA for Social Media Manager of the Year, Hannah's creative marketing strategies and passion for storytelling engage audiences in active, authentic, non-intrusive conversations, resulting in increased brand loyalty and customer retention. Hannah is highly educated in sustainable business practices and has a solid understanding of how to execute sustainable marketing strategies, and how to market sustainability. Outside of digital marketing, sustainable storytelling is Hannah's area of expertise, and sees her creating and sharing narratives that promote sustainability or the use of resources in a way that allows for their preservation and regeneration for future generations. Fostering a sense of interconnectedness between people and the natural world, Hannah inspires individuals and communities to work towards a more sustainable future. Hannah's vision is to make use of all the tools the digital world has to offer to support meaningful projects striving to make a positive impact. Carbon literate and experienced in delivering behaviour change for conservation, Hannah is a motivated, forward-thinking individual and an expert in her profession.


01 November, 2023 | 11:40 to 12:00
Sustainable storytelling and social media in schools

As a social media marketing expert and MENA Social Media Manager of the Year 2023 (Stevie Awards) for the Arbor School, I have observed first-hand how important it is for educational institutions to use social media platforms to build their brand, connect with their community, and reach new audiences. As someone who values both the power of storytelling and the importance of sustainability, I believe that sustainable storytelling is a crucial aspect of marketing in schools and refers to the practice of telling stories that not only entertain and educate but also promote sustainable values and practices. During this presentation, I will cover the following topics: • The importance of authenticity in social media marketing • Sustainable Storytelling • How to create a purpose-driven social media strategy • Examples of successful social media campaigns that used authenticity and purpose • Best practices for measuring and analysing your social media success