10 – 12 November 2026
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Dubai World Trade Centre Sheikh Saeed Halls 1, 2 & 3
Muna Al Falasi
Director, Esports & Games Strategy - Dubai Department of Economy & Tourism
Muna Al Falasi, Director, Esports & Games Strategy, is a highly accomplished professional with over 20 years of experience in marketing, event planning and strategy. As a senior professional and a UAE national, she has played a pivotal role in the success of Dubai Festivals and Retail Establishments (DFRE), a prominent department under the umbrella of Dubai Tourism and Economy.
With an unwavering commitment to excellence, Muna has spearheaded and executed some of the biggest city-wide iconic campaigns of DFRE in Dubai. She has been instrumental in the phenomenal growth and global recognition of events such as the Dubai Esports & Games Festival, Dubai Shopping Festival, Dubai Summer Surprises, Eid & Ramadan celebrations, Beach Canteen, Food Festival, and other various government initiatives.
Muna recently graduated from the Innovation Consultancy program led by Dubai Government Excellence Program, and is a graduate of ‘leaders of the future’ from PwC.
Muna's strong leadership skills have allowed her to develop and execute strategic goals that align with organisational objectives, taking into account facets of project management such as cost considerations, process improvements, and manpower management. Her ability to design and plan meticulously detailed event-based projects has resulted in memorable experiences for attendees and stakeholders.
Muna is also highly skilled in coaching and mentoring team members, instilling a customer-oriented approach and ensuring adherence to excellent company performance standards. Her expertise in project management, vendor negotiation, and supply chain management has been in instrumental in delivering outstanding results and maintaining strong relationships with suppliers.
Muna's extensive knowledge and experience in aligning program scopes with strategic business objectives have proven to be invaluable in enhancing the effectiveness and success of projects. She has also played a crucial role in setting standards for project management capabilities, including certifications and qualifications, while driving continuous improvement through post-implementation reviews.
With a keen eye for detail and a dedication, Muna Al Falasi has consistently delivered exceptional results in managing high-profile projects that align with organizational objectives. Her ability to combine creativity, logistics, and effective communication has made her a key asset to the events industry in Dubai.
In summary, Muna Al Falasi's impressive track record, leadership skills, and expertise in event planning and strategy make her a true industry leader. Her contributions have played a pivotal role in shaping the landscape of Dubai's festivals and events, establishing it as a global hub for world-class experiences.
Speaker Sessions
Creative Futures: Education for the Next Economy
1978
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Panel Session: The Role of Creative Education in Future-Proofing Careers
Session Summary:
This panel will explore how creative education prepares students for emerging careers, emphasizing digital innovation, media, and entrepreneurship. It will feature experts from academia and industry who can provide diverse perspectives on bridging education with industry needs.
Speakers:
Dr. Carlos Montana
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Program Coordinator - New Media Design - Rochester Institute of Technology Dubai
Baz Nijjar
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Vice President – Education Technology & Digital Innovation – GEMS Education
Dr Tim Hughes
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Director of Academic Quality Assurance & School Improvement - Bloom Education
Professor Subia Mojib
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Adjunct Professor in Art History at RIT - American University of Dubai & Rochester Institute of Technology Dubai
Muna Al Falasi
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Director, Esports & Games Strategy - Dubai Department of Economy & Tourism
Gaming@GESS
1986
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Panel Session: From Pixel to Profession: Pathways in Esports Careers
Session Summary:
Behind every epic match and digital arena lies a world of opportunity. Esports is no longer just a hobby — it's a booming global industry offering careers in broadcasting, coaching, event management, marketing, game design, and more. This session invites educators, career counsellors, and program developers to explore how gaming can evolve into a professional journey for students. Discover how to connect classroom experiences with real-world roles and inspire learners to turn their passion into purpose. Join this session to:
Map the esports ecosystem — from gameplay to production, and the careers that power it
Discover tools and frameworks for integrating esports into career education and guidance
Learn how to foster student ambition through mentorship, skill-building, and industry exposure
Speakers:
Daniela Yela
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Head of AI and Technology Integration - Universal American School
Muna Al Falasi
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Director, Esports & Games Strategy - Dubai Department of Economy & Tourism
Categories:
Gaming and Gamification in Education
// GESS EDUCATION INSIGHTS
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