Muna Al Falasi

Muna Al Falasi, Director, Esports & Games Strategy, is a highly accomplished professional with over 20 years of experience in marketing, event planning and strategy. As a senior professional and a UAE national, she has played a pivotal role in the success of Dubai Festivals and Retail Establishments (DFRE), a prominent department under the umbrella of Dubai Tourism and Economy.

With an unwavering commitment to excellence, Muna has spearheaded and executed some of the biggest city-wide iconic campaigns of DFRE in Dubai. She has been instrumental in the phenomenal growth and global recognition of events such as the Dubai Esports & Games Festival, Dubai Shopping Festival, Dubai Summer Surprises, Eid & Ramadan celebrations, Beach Canteen, Food Festival, and other various government initiatives.
Muna recently graduated from the Innovation Consultancy program led by Dubai Government Excellence Program, and is a graduate of ‘leaders of the future’ from PwC.

Muna's strong leadership skills have allowed her to develop and execute strategic goals that align with organisational objectives, taking into account facets of project management such as cost considerations, process improvements, and manpower management. Her ability to design and plan meticulously detailed event-based projects has resulted in memorable experiences for attendees and stakeholders.

Muna is also highly skilled in coaching and mentoring team members, instilling a customer-oriented approach and ensuring adherence to excellent company performance standards. Her expertise in project management, vendor negotiation, and supply chain management has been in instrumental in delivering outstanding results and maintaining strong relationships with suppliers.

Muna's extensive knowledge and experience in aligning program scopes with strategic business objectives have proven to be invaluable in enhancing the effectiveness and success of projects. She has also played a crucial role in setting standards for project management capabilities, including certifications and qualifications, while driving continuous improvement through post-implementation reviews.

With a keen eye for detail and a dedication, Muna Al Falasi has consistently delivered exceptional results in managing high-profile projects that align with organizational objectives. Her ability to combine creativity, logistics, and effective communication has made her a key asset to the events industry in Dubai.
In summary, Muna Al Falasi's impressive track record, leadership skills, and expertise in event planning and strategy make her a true industry leader. Her contributions have played a pivotal role in shaping the landscape of Dubai's festivals and events, establishing it as a global hub for world-class experiences.