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10 – 12 November 2026 | Dubai World Trade Centre Sheikh Saeed Halls 1, 2 & 3

Jeffrey Brew

Teacher of Business Studies, Computer Science, ICT and ESports - GEMS Metropole Alwaha

Jeff

I am an experienced and forward thinking educator based in Dubai, specialising in Entrepreneurship, Computer Science, and Business Studies. Over the past decade, I have taught in London, Qatar, and the UAE, developing a strong reputation for designing innovative and future-focused curriculums that empower students to think creatively, act responsibly, and embrace real world challenges.

At GEMS Metropole Al Waha, I have played a key role in shaping Entrepreneurship and ICT pathways, blending academic rigour with practical, hands-on projects that prepare students for life beyond the classroom. One of my proudest initiatives has been creating MR BREW – ELITE, an E-Sports programme designed to harness students’ passion for gaming and transform it into opportunities for leadership, teamwork, and digital literacy. I have also embedded financial literacy, sustainability, and emerging technologies into learning experiences, often partnering with global platforms to give students a competitive edge.

As a leader, I pride myself on my collaborative approach, strong communication skills, and commitment to student wellbeing. Whether through form tutoring, extracurricular clubs, or international competitions, I always go above and beyond to help students thrive. I truly believe that education shapes the future, and I remain driven to innovate, inspire, and lead with purpose.

Speaker Sessions

Gaming@GESS 1986

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Mr Brew: E-Sports in Your School

Session Summary:

Join this session to learn about the journey of MR BREW – ELITE, the E-Sports programme launched at GEMS Metropole Al Waha. This initiative has shown how gaming can go far beyond entertainment, becoming a powerful platform for teamwork, leadership, digital literacy, and student engagement.

The talk will highlight how this model can be implemented across schools in the UAE to the same high standard, creating opportunities for students to develop future ready skills while doing something they love. The session will also address the importance of funding, showing how students themselves can take ownership by raising funds and managing budgets as part of the learning process.

Speakers:

  • Jeff
    Jeffrey Brew | Teacher of Business Studies, Computer Science, ICT and ESports - GEMS Metropole Alwaha

Categories:

  • Gaming and Gamification in Education

// GESS EDUCATION INSIGHTS

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