Arnaud Verchere

Head of Strategy, Founder

Tonic International

As far as he can remember, he’s always wanted to be an adman. Back in the 80s, advertising in Paris was exciting, fresh, fun and got talked about, a lot. Although a strategist at heart, Arnaud first worked in client servicing and then in creative as a copywriter. But soon, he answered his true calling and shifted into the world of strategy. After working with some of the best agencies in Paris, Montreal, Singapore, Tashkent, and Shanghai, Arnaud decided to settle in Dubai and set up Tonic: A boutique style agency hell-bent on doing things better. When he’s not busy making Tonic the best agency in the Middle East, he’s busy raising three boys with his lovely wife, Lavinia. He also spends an unnatural number of hours immersed in role-playing games and board games. And to maintain his sanity he swims and paints miniatures — really miniature miniatures.


Education in action

25 February 2020 | 13:30 - 14:00 | Using great storytelling to deliver admissions success

This talk showcases how Schools who have built vibrant brands can tell great stories to parents, teachers and students which ultimately deliver admission results. We explore the key components of great story telling and how that can be applied to school marketing agendas - ensuring full coverage of the customer journey.