Top 8 Marketing Trends you need to know
This month I’ve been having a look at some of the marketing / technology trends from around the web that will impact on how we all do business in the coming months, drawing inspiration from recent talks, news articles and statistics here’s a brief roundup of those that caught my eye.
1. According to Dan Graziano on BGR Mobile and Technology news, Google search displays only 13% organic results – the rest is ads and junk. Things are even worse if you access the search engine from a mobile device, you may see no organic results whatsoever until you begin scrolling http://bgr.com/2013/07/09/google-search-results-advertisements/
2. Talking of mobile devices… Facebook recently announced that around 80% of their daily active users in the US and the UK use mobile devices and also according to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” – Mobile-friendly content is necessary for every business (http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-mar...)
3. #tags on Facebook – now when you click on a hashtag users will be able to see all public content related to the key word and join in the conversation…just like on Twitter https://www.facebook.com/helphashtag
4.Video is on the rise 1 billion unique visitors per month to You Tube (source: YouTube 2013) and the chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012) this is a huge resource for any marketer or business as videos will engage viewers in a way the written word cannot and create an unbelievable viral opportunity online
5. Youtube launches offline viewing in November now you can watch uninterrupted http://www.independent.co.uk/life-style/gadgets-and-tech/news/youtube-to...
6. We spend more than 5 days each year waiting for computers to load – it’s time for multitasking people! http://www.independent.co.uk/life-style/gadgets-and-tech/digital-downtim...
7. Apple addition of kids store – developers being asked to classify software into on of three age ranges – ages 5 & under, ages 6 – 8 and ages 9 – 11. This follows efforts by Apple to broaden its appeal to younger demographics, principally by allowing children aged 13 and under to sign up for an iTunes account should this be done through their school. Apps designed for use by children are subject to stringent guidelines which bar developers from asking for personal information or from transmitting such data without parental consent. http://www.theguardian.com/technology/2013/aug/15/apps-apple
8. New research finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour. More than four in 10 social media users have purchased an item after sharing or indicating they like it on Facebook, Twitter or Pinterest, according to new research seen by Marketing Week. Market research agency Vision Critical conducted more than 5,000 interviews about social media and purchasing across its panels in the US, Canada and UK. http://www.marketingweek.co.uk/trends/tracking-the-social-route-to-sales...