@SocialMedia for #Beginners: Facebook Pages
Hello again… now that we have covered Twitter I think it’s only fair to give you the low down on Facebook Pages and how you can use them effectively to increase brand awareness for your company.
- For personal reasons; to keep up with friends and family, to take selfies (pictures you have taken of yourself, now officially in the dictionary!), to let everyone know about the cool things you are doing (e.g. checking into a snazzy coffee shop) and make others jealous by “checking in” at Heathrow airport ready for your winter holiday whilst the rest of us slug it away at our computers in our 9-5s.
- You can use Facebook very effectively to promote your business, event or group via Facebook Pages.
What is it?
So easy to manage….
Rules when creating your Facebook Page
- Looks are important - Try to keep the creative (look and feel) in line with your company/ product website. Just like your private Facebook account, you will have a background image running along the top. I would suggest to utilise this and not leave it blank. It is key to have continuity and a recognisable brand so try to keep the background image that you use in line with your company website.
- Mission statement - You should have a clear company mission statement, contact details, images and any events you may be holding of attending with links to the registration page.
- Contact information - Is ALL your information up to date?
- Events – make sure you have any events you are holding or exhibiting at clearly on the page. Along the left hand side of the screen you can create events – add a link to the registration page and then start inviting!
What should you post?
- Keep it up to date = keep people engaged: You have to be dedicated to posting nearly every day, if not several times a day. But, if you are finding that it is too much work for just yourself to maintain, recruit other members of the company and alternate days or weeks of who will manage the page.
- Be a news source: Don’t just post about your company, post about the latest news on the sector within which your company falls. I mentioned in my previous article about setting up Google alerts (search just that in Google) whereby you can set a few key words and each day Google will scan the web and send through a list of all the news articles from that day containing your key words (clever eh?).
- Keep it pretty: Use pictures of products and members of the team when posting; Photos receive +50% likes than non-photo posts. Not only does this add a personal touch but the more stimulus there is the more people will be engaged and the more attractive the page will look
- Be witty: Engage people who “like” your page – ask them questions, post jokes and brain teasers