Elfyn Wyn Jones

I’m the Co-Founder of Dupoto, a global initiative that helps learners, educators, and leaders build a shared language for communication, focusing on.future skills, and character development.

With a background spanning leadership, innovation, and education across the UK, UAE, and India, I’ve worked with international school groups, creative networks, and community projects to reimagine how people connect learning with purpose. My journey began in design and technology education, but evolved into something bigger, helping people see themselves as explorers of their own path, both personally and professionally.

Through Dupoto’s Relevance framework, I help communities visualise ideas that often stay hidden, purpose, empathy, collaboration, and growth. This work has been used in schools, universities, and corporate settings to strengthen communication, close the gap between technical knowledge and human understanding, and align teams around shared values.

I believe that in a fast-changing world, our greatest tool is language, not just what we say, but how we listen, reflect, and connect. Dupoto gives people a way to do just that.